BT's Premium Rate Services (PRS) In a Box

New Revenue Streams for your TV channel

PRS In a Box brings together expertise from specialist divisions from within BT to provide a unique offering for Digital TV Channels.

Some of the largest costs for any digital TV channel are those associated with the transmission and playout of the channel. BT agilemedia offers you the opportunity to offset the cost of your transmission service using BT's innovative Premium Rate Services (PRS) 'In a Box' solution.

PRS is based on audience interactivity and the service will help you whether you are an emergent or an established TV channel. With PRS, digital channels can incorporate professional participation media services into their programming formats.

PRS is suitable for all channels, whether the audience is in the 1000's or 100,000's. The revenues gained from PRS are generated by Premium Rate mechanics both on the telephone and SMS.

We understand that launching a new channel is expensive with lots of financial outlay, which is why we've made this service completely free of set up costs - you can launch your channel and add an interactive service with absolutely no increase in overheads.


Features and Benefits:

No Additional Overheads
Revenue generation stems from interactivity, with absolutely no increase in overheads. It is driven by content that can sit alongside your channel's editorial and requires no additional technical resources, or increased facilities. With PRS, digital channels can incorporate professional participation media services into their programming formats. PRS is completely free of set up costs.

Extra Revenues
Many channels already benefit from the extra revenues derived from direct response interactivity, and it has become core revenue for many. In almost all cases, this is with no prior knowledge of this market area. It is quite common for a channel with an average rating of only 0.1 to generate in excess of £50,000 per month from services promoted on air.

Measurement
On-line reporting via username and password enables the channel to check response levels on a real time basis. This offers valuable insight into audience behaviour by time of day and shows the revenue returns being generated.

Easy Set Up
Implementing BT's PRS is easy with pre-packed voice and data products that suit any channel, irrespective of the content or viewing audience. The service is fully managed.